Using his golden circle model, Simon Sinek explains how being clear about your unique contribution and “why” is the foundation for success.
Using his golden circle model, Simon Sinek explains how being clear about your unique contribution and “why” is the foundation for success.
Learning to sell yourself, and your product and service, is one of your biggest challenges in business. Here is an article from Entrepreneur magazine to give you some tips.
After creating her fashion jewelry line KiraKira in 2006, Suzanne Somersall Allis knew her year of design school and dual degree in English and art history hadn’t prepared her to run her own business. What she needed was real-world sales experience. So Allis created her own sales apprenticeship, juggling three part-time retail jobs for a year.
“Working at the stores helped me understand how much money people were willing to spend,” says Allis, 28. “I started to learn the psychology of people who buy my product.”
Today, KiraKira is sold in 15 stores around the country, and last month, Allis opened her first storefront at the Dekalb Market in Brooklyn, N.Y. With the recent addition of a luxury line called Suz Somersall, her sales rose to $400,000 this year from $150,000 in 2010.
For entrepreneurs like Allis, learning the ins and outs of selling is a major, but manageable, challenge. To start boosting your sales skills, consider these 10 tips: Continue reading
Advice from Steve Jobs to Entrepreneurs about what it takes to make a business work.
In this age of rapid economic expansion, it’s currently easier than ever to start your own successful business, according to Brain Tracy in Success Magazine. People from different backgrounds, with varying degrees of limitations, have all started and built thriving businesses. And they’ve enjoyed varying levels of success by focusing on three key components.
1. First, you must find the right business for you.
Next, you need to be passionate about the business you choose. And lastly, you must be willing to dedicate time and effort to the business before realizing any fruits from your labor. Follow these basic principles, and you, too, can be an entrepreneurial success story.
Seventy-four percent of all self-made millionaires in America today made their fortune by building their own successful businesses. And here’s an important point: Many of these people never owned a business previously. You do not need to have experience in entrepreneurship. You just need to learn everything necessary about your particular business and then apply it as you go along.
Confucius said, “A journey of a thousand leagues begins with a single step.” The most important single quality in starting and building your own successful business is courage. Like the starship Enterprise, you have to have the courage to go where you’ve never gone before. No matter how many other people have started and built businesses, when you embark on this journey, you are going to feel like you are the first person who has ever done it. And, in your terms, you are. Continue reading
There are ten critical areas where your ability to think largely determines the success or failure of your business. The greater clarity you have in each of these areas, the better decisions you will make and better results you will achieve.
Key Purpose
What is the purpose of a business? Many people think that the purpose of a business is to earn a profit, but they are wrong. The true purpose of a business is to create and keep a customer. Fully 50 percent of your time, efforts, and expenses should be focused on creating and keeping customers in some way.
Key Measure
The key measure of business success is customer satisfaction. Your ability to satisfy your customers to such a degree that they buy from you rather than from someone else, that they buy again, and that they bring their friends is the key determinant of growth and profitability.
Believe that you can and make it happen. Too many times our dreams are drowned out by the voices of others that can’t or won’t see the best in us. Stand up for yourself, live in your power and show the world who you are and that you do make a difference in the world!
Please comment and let us know how you have stood in your power.
I am so fascinated by the power of the brain and how it processes information. Let’s start out the 2012 year with powerful intention! Please enjoy this article by John Assaraf and let me know how you like this visualization exercise.
Did you know that the thoughts, ideas, images, and emotional states you are bombarded with every day are constantly influencing your level of success in life and business? Recent scientific research has shown that a single word delivered to your mind just before you begin a task can affect the decisions you make when performing that task. Furthermore, your emotional state will affect your memory and the degree of your success when making decisions and evaluating problems and solutions.ii Science refers to this phenomenon as cognitive priming. It literally optimizes your brain to make it work faster and more efficiently, and when you change negative beliefs into positive ones, restrictive moods literally melt away.
If you’re at point in your life where you know you want to make a specific change in your life, but you lack faith in your ability to make that change with confidence and certainty, cognitive priming can make all the difference. Let’s use the power of cognitive priming right now. When you’re finished, you’ll be in the right mood and right state of mind to achieve whatever goal you desire with greater ease, and you’ll transform your old behaviors and mindsets that have interfered with your success in the past.
Write down one thing you would like to change in your life or business.
How do you feel about your ability to begin making this change right now? Notice your thoughts and feelings, and write down your first impressions without too much analysis.
Now think of a time in your life when you achieved a similar goal. The idea is to identify some past achievement that relates to your desired goal in any way at all, no matter how minor. For example, if you were unexpectedly asked to give a speech in two days and you haven’t given a speech before, you might feel quite nervous. In this instance, you could use cognitive and emotional priming by consciously remembering positive and enthusiastic conversations you’ve had with both friends and strangers in the past. Relive those memories of success vividly: see the colors and images your saw at that time; feel the feelings; smell the aromas, taste the flavors; think the thoughts you experienced at the time; and see the world the way you saw it at that time.
Now think about the desired the change you wish to make in your life now. How do you feel about your ability to begin making this change right now? Write down your first impressions without giving them too much thought. You should notice a tangible shift in your confidence and enthusiasm.
Write down one action you can take immediately that will help you achieve your goal. Now do it and notice how you feel.
Congratulations! You have just primed your brain and mind to successfully achieve your desired goal. The key, however, is to practice this every day. And how do you do that? Simply recall a time when you created a new positive habit, and vividly remember it with as much sensory detail as you can. Then take positive action. It really is that simple.
Without the instinctual ability to generalize, humans wouldn’t get very far. Think about it. When you’re growing up and learning what things are and how they work, you need to generalize in order for the learning to be consistent. Knowing what a doorknob is and how it works wouldn’t be very productive if the knowledge didn’t generalize to all doorknobs.
Can you imagine walking up to a door and not knowing what to do because the knob isn’t an exact replica of any doorknob you’ve seen before? Without the ability to apply previous knowledge to new and different-yet-similar situations, we’d all be severely limited. Luckily, our tendency to make sweeping generalizations is second nature to us.
That’s the upside to generalization and it’s significant. Without it, life as we know it wouldn’t exist. The downside, small by comparison, is nevertheless very troubling. Because we naturally generalize, precise communication is extraordinarily difficult. It doesn’t come naturally.
Poor communication is perhaps the number one reason why couples break up. Small and large businesses hemorrhage cash because of it. Long-held friendships die and neighbors harbor grudges against each other due to misunderstandings. Life is tough all around and our unclear communication habits deserve their share of the responsibility. Our tendency to generalize is so important to our survival that evolution hasn’t seemed to care that it also ruins many individual lives along the way. Continue reading
“For every adversity, every failure, every heartache, carries with it the seed of an equivalent or greater benefit.” – Napolean Hill
Who has the perfect outcome in all situations? No one that I know. We all make plans or have hopes and dreams that don’t always end up the way we wish them to. But, that doesn’t mean that you aren’t on the right path or that things won’t ultimately work out in the end regardless of what you are going through.
Many times when going through some adversity or crisis we think it’s the end of the world and there’s no light at the end of the tunnel. It may very well be the end of something as you once knew it or hoped it would be but it certainly doesn’t preclude you from having a life. And a good one at that. Continue reading
Are you an Entrepreneur that feels like you have lost sight of your vision and purpose? You are working really hard and feel like you are getting nowhere? Perhaps it is time to go back to the roots of why you wanted to spread your wings and start your own business. Remember that giddy feeling of excitement and how you were going to make a difference? All change starts with a dream or vision and then it is put into reality with action.
Watch the video and please share your comments on why you wanted to be an Entrepreneur…